NOVEMBER 2007 - FEBRUARY 2009
BRANDS: AMERICAN EXPRESS, JOHNSON & JOHNSON
Oversaw the Premium Access portion of the American Express Entertainment Access platform, a loyalty based marketing program for Gold, Platinum & Centurion Cardmembers.
Responsibilities included negotiating and executing contracts with entertainment partners for exclusive music, sporting, fashion, film and family event packages. Developed copy and art directed placement of Premium Access offers within weekly email. Maintained sales tracking of entertainment offers including ticket sales and charge volume.
Hand chosen by J3/Universal McCann as lead Project Manager for the 2008 Johnson & Johnson Worldwide Olympic Sponsorship. Worked remotely and autonomously to oversee the strategic development and execution of The Family Room Presented by Johnson & Johnson. A co-branded media partnership with NBC & iVillage. The Family Room was a 360 integrated media activation that included broadcast, digital, retail, experiential and PR events. The program gave consumers a unique “Behind the Front Door” perspective into the lives of eight Olympic hopefuls.
Worked directly with NBC Sports marketing and production teams on the development and production of (10) :15 broadcast promo spots and (25) seven minute online webisodes that focused on athletes attempt to make the Olympic Games in Beijing.
Provided direction and guidance in the development of the Family Room program digital framework with the iVillage marketing team; including the development of website content, banner ads, email-blasts and sweepstakes. Fostered clear lines of communication among all agency partners including; Edelman, IMG, Momentum and Highline.