SENIOR PRODUCER

NOVEMBER 2019 - PRESENT

THE MARCH, TIME FOR KIDS DIGITAL LIBRARY, TIME 2020 BEST INVENTIONS

Led team in all aspects of the event launch and wrap-up for The March activation, a groundbreaking immersive VR exhibit recreating MLK’s 1963 March on Washington for Jobs & Freedom at the DuSable Museum of African American History in Chicago. February 2021, in response to COVID closing the museum exhibit, we launched a digital web-based version of The March exhibit for all to experience. Including a modern day recreation of Dr. King’s famous Dream speech with BLM activists and notables and a StoryFile Q&A with a civil rights leader. Served as main POC for client, related agencies and internal teams including; edit, production, marketing & ad ops.

Globally launched the TIME for Kids Free Digital Library in conjunction with the progress marketing and editorial teams. Free library was created as a direct result of COVID and the need for quality educational content for kids at home during the pandemic. Facilitated the development of paid and promotional assets for the free program including; digital, landing pages, social, print, and translations of TFK issues into Spanish, Chinese & Arabic. Success of the free digital library resulted in the launch of the first-ever paid digital home subscription of TIME for Kids.

Worked with progress marketing and editorial teams on development of strategy, process & marketing materials for TIME’s 2020 Best Inventions program. Including the development of creative media assets, landing page, management of application page, CRM and call for entries.