YOUTUBE - GIVE LIFE CHARACTER, LILY SINGH
YOUTUBE - DARE TO BE YOU, TYLER OAKLEY
ACCOUNT DIRECTOR
MARCH 2015 - APRIL 2016
BRANDS: YOUTUBE & NEW BUSINESS
Successfully launched (4) major marketing campaigns for YouTube in less than a year. Campaigns included; a creator based marketing initiative featuring OOH/digital/ programatic & TrueView video ads running in NY & LA spotlighting home-grown YouTube stars Tyler Oakley and Lilly Singh. Goal of campaign was to drive awareness of the power of YouTube Creators as platforms for advertisers to partner with.
Additional campaigns included launch videos, :30 national TV, TrueView videos, landing page, banner and mobile banner digital assets supporting the launch of the YouTube Music app, YouTube Red (paid subscription platform), YouTube Red Original content and the YouTube Gaming app.
Worked closely with Growth Partner & Director of Growth with all new business initiatives for Co:Collective and The Pub. Including; preparing agency credentials, project case studies, responding to RFP's, developing pitch presentation documents, scoping agency staffing and project fees, SOW's/MSA’s.
OOH & PROGRAMATIC PLACEMENTS AROUND NYC & TIMES SQUARE